Industries
Marketing for HVAC companies
Where TopServ started: demand-season campaigns, maintenance-plan growth, and brand video for heating and air companies.
HVAC is where TopServ started in 2016, and it's still the trade we know deepest. Heating and air is brutally seasonal, review-driven, and won or lost on local search — so we build systems that bank demand in the peaks and keep techs busy in the shoulders.
How we win in hvac
- Demand-season campaigns that scale spend when the first heat wave or cold snap hits
- Maintenance-plan funnels that turn one-time repairs into recurring revenue
- Technician spotlight videos that pre-sell trust before the visit
- Service + suburb page architecture that owns "AC repair near me" across your map
- Shoulder-season plays: IAQ, duct cleaning, and tune-up campaigns
FAQ
HVAC marketing questions
How much should an HVAC company spend on marketing?
A common benchmark for growth-mode home service companies is 5–10% of annual revenue. TopServ's 3 BrandFormance programs have monthly bases of $3,000, $5,000 and $8,000 from month 2, plus quarterly Performance Pay we have to earn and a one time $15,000 activation with video production included. Advertising spend is separate, and which program fits comes from your market, competition and growth goals.
What marketing works best for HVAC companies?
The compounding stack: Google Business Profile and local SEO for high-intent searches, Local Services Ads and PPC for immediate volume, review velocity to win the comparison, and brand video to be the name homeowners already trust when the AC dies. Seasonality decides the mix month to month.