Services
Local Services Ads (LSA)
Google Guaranteed leads managed end to end — profile optimization, review velocity, and dispute handling so you only pay for real jobs.
Local Services Ads put you at the very top of Google with a Google Guaranteed badge — and you pay per lead, not per click. They're also easy to waste money on. TopServ manages the whole system: profile strength, review velocity, response time, and disputing every junk lead so you only pay for real opportunities.
What's included
- LSA profile setup and Google Guaranteed screening
- Review velocity strategy — the #1 LSA ranking factor
- Lead dispute management so spam and out-of-area calls don't bill you
- Bid and budget strategy by service and season
- LSA + PPC + SEO coordination so channels reinforce instead of cannibalize
Built for your trade
Every engagement is shaped around the trade it serves — see how lsa fits your industry.
FAQ
LSA questions
Are Local Services Ads worth it for home service companies?
Usually yes — LSAs appear above regular ads and organic results, carry Google's own trust badge, and charge per lead instead of per click. The catch is management: without active review strategy and lead disputing, costs creep up fast. That management layer is exactly what TopServ runs.
What's the difference between LSA and regular Google Ads?
Local Services Ads sit at the very top of the page, charge per lead, and require Google's background-check screening; regular Google Ads charge per click and give you more control over targeting and creative. Most TopServ clients run both, coordinated so they capture different buyers.