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TopServ Digital

Programs and pricing

The BrandFormance program.

0205What happens after you sign

Agencies go quiet once the contract is signed, and you find out in month 4 whether anything actually happened.

How it works

How BrandFormance works, month by month.

Most agencies go quiet once the contract is signed, and you find out in month 4 whether anything actually happened. This page is the opposite of that: 3 phases, what we do in each, what you provide, and what should be true by the end of it.

If you have ever asked what does a marketing agency do for contractors and got a channel list back, this is the answer that list was hiding. Marketing is not something an agency does to your business while you wait. The parts only you can supply, your story, your people, your jobsites, your customers, are exactly the parts a competitor cannot copy. An agency that never asks you for anything is building something generic.

12 months, 3 phases

Months 1 to 2

Strategy and Alignment

Position, Build

Months 2 to 6

Execution and Activation

Create Demand, Capture Demand, Convert

Months 6 to 12 and beyond

Optimization and Scale

Measure and Optimize

Three phases across 12 months. Strategy and Alignment in months 1 to 2, Execution and Activation in months 2 to 6, Optimization and Scale from month 6 onward. Each phase stands on the one before it.

The 3 phases

What happens, and when it happens.

  1. Months 1 to 2

    Strategy and Alignment

    Stages: Position, Build

    Market positioning, message clarity, brand trust foundations, performance strategy alignment.

    We do
    TopServ runs the positioning work, plans the asset build, and aligns the performance strategy to the brand.
    You provide
    The client provides leadership time, market truth, and the willingness to be on camera.
    By the end of it
    A distinct position, an approved message, and a filming plan the whole team believes in.
  2. Months 2 to 6

    Execution and Activation

    Stages: Create Demand, Capture Demand, Convert

    Performance channels, brand signal creation, conversion infrastructure.

    We do
    TopServ produces and distributes the brand content, activates the performance channels, and builds the conversion path.
    You provide
    The client keeps operations ready for the demand and answers fast when leads arrive.
    By the end of it
    Consistent local reach, working capture channels, and a booking flow that converts.
  3. Months 6 to 12 and beyond

    Optimization and Scale

    Stages: Measure and Optimize

    Performance refinement, brand momentum compounding, scaling spend with confidence.

    We do
    TopServ measures the complete system, cuts what does not perform, and scales what does.
    You provide
    The client reviews the numbers with us and plans growth against them.
    By the end of it
    More qualified leads as brand equity builds, and spend scaling with confidence.

The loop

The halves are not parallel. They feed each other.

This is the part 2 vendors can never do. It is not a handoff, it is a circuit, and it only closes when 1 partner holds both ends.

Brand feeds performance

Familiarity built at frequency means the capture channels are collecting people who already recognize the name. The same ad budget buys a better click and the same search buys a warmer call.

Performance informs brand

Capture data says which services people actually search for, which language converts and which zones respond. That is what the next round of brand content is made about. The brand half stops guessing.

Familiarity lowers the cost of captureCapture data says what to make nextBrandCreates demandPerformanceCaptures demandEach half makesthe other cheaper
A closed circuit rather than 2 parallel tracks. Brand creates demand and the familiarity it builds lowers what capture costs. Performance captures demand and the data it returns decides what the next round of brand content is made about. Each half makes the other cheaper.

What you owe us

4 things we will keep asking you for.

We would rather be specific now than disappointed in month 3. None of these is optional, and none of them can be bought from anybody else.

  1. Time on camera

    The owner, or the spokesperson the company chooses, on a schedule, not once. The brand half runs on a face the market can recognize.

  2. Photographs from jobs

    Real work, in the places you actually serve. Location specific proof is what makes a service area page mean anything.

  3. Access to your people

    The technicians, the office, the customers who will speak. Their story is the part a competitor cannot buy.

  4. Answers, fast

    When demand arrives it is yours to lose. Speed to lead is a client obligation, not an agency one.

Next step

You know the work. Now see what it produces.

What does not happen in the first 30 days, what improves in the first 90, and the number we are held to across 12 months.

See what this deliversGet My Brand Grade