Programs and pricing
The BrandFormance program.
0105The choice you are being offered
You have to choose between an agency that builds brand and one that drives leads, and whichever you pick you lose the other half.
What we are
A home services marketing agency that will not sell you half a system.
Most agencies make you choose. Brand or leads. The people who make you look credible, or the people who make the phone ring. That is the wrong decision, not the wrong answer.
TopServ Digital is a home service marketing agency built around 1 system rather than 2 budgets. Brand creates the demand, performance captures it, and the same partner sizes the 2 halves against each other on 1 number. There is no handoff because there is no second vendor.
It makes us a difficult contractor marketing agency to compare on a spreadsheet, because the line items are not the product.
The choice you are offered
Option A
Builds brand
Makes you look credible. Cannot show you revenue.
Option B
Drives leads
Makes the phone ring. Hits a ceiling nobody raises.
What you have been sold
3 kinds of vendor, each good at half the job.
Search for a marketing agency for contractors and you will meet all 3. None of them is lying to you. Each is honest about what it does and quiet about what it cannot do, and the gap between them is the part you pay for twice.
Create demand
Capture demand
The lead generation agency
Fills the calendar
The SEO only vendor
Wins the ranking
The performance only media buyer
Reports a clean number
TopServ Digital
Sizes one half against the other
The lead generation agency
Good atFills the calendar this month.
What it leavesNothing compounds. Stop paying and the calendar empties, and the cost of each lead climbs every year as more companies bid for the same searches.
The SEO only vendor
Good atWins the ranking.
What it leavesRanking first is not being chosen. The customer still sees 5 companies and picks the 1 name that already feels familiar.
The performance only media buyer
Good atReports a clean number.
What it leavesThe number is clean because the ceiling is fixed. Capture can only collect demand that already exists, and nobody is raising it.
What we sell instead
1 partner. 1 system. Both halves.
How much capture a company needs to buy is a function of how well its market already knows the name. That is a single decision, made once, and it cannot be made by 2 vendors who never speak.
- BRAND
- creates demand
- PERFORMANCE
- captures demand
- BRANDFORMANCE
- builds market dominance
The content engine
1 shoot. 7 assets. Weeks of content.
Frequency is what makes a brand familiar, and frequency is expensive if every asset is made from scratch. It is not expensive if 1 long form shoot feeds weeks of content.
The source
1 long form shoot
One sitting with your spokesperson on camera, filmed once.
- Long form videoThe sitting itself, cut to length
- Short form cutsThe moments that travel on their own
- An articleThe same argument, written to be found
- A podcast segmentThe audio, where the drive time is
- EmailThe list, told the same thing in the same week
- SocialThe run that holds the frequency floor
- Search answersWhat a search engine and an AI assistant quote back
Who this is for
We would rather lose you here than in month 6.
Built for
Companies ready to own a market
- Established home service businesses with consistent demand and constrained growth
- Willing to put a face on camera: the owner or a leader the company chooses
- Frustrated with ads, vendors and diminishing returns
- Feeling price pressure despite doing quality work
- Beginning to understand that brand creates leverage
- Long term thinkers focused on enterprise value, not quick wins
Not for
Buyers we will point elsewhere
- Buyers looking for cheap or fast lead generation
- Set it and forget it marketing mindsets
- Companies unwilling to put anyone on camera
- Businesses that see marketing strictly as a cost
- Anyone expecting short term tactics to fix structural problems
Roughly $1M to $10M in annual revenue is guidance rather than a gate. The assessment does the qualifying, and a company that reads the right hand column and leaves has been served properly. There is a home services marketing company for every one of those buyers. It is not this one.
Before you ask
The 5 we get every time.
A home services marketing agency that runs brand building and performance marketing as 1 system rather than 2 budgets. We are not a lead vendor, an SEO shop or a media buyer. We own the whole system, including the decision about how much of each half a company actually needs.
A lead generation agency rents you attention and bills monthly for it. The moment you stop, the calendar empties, because nothing was built that belonged to you. We build recognition in your market so demand exists before anybody searches, then capture it. The asset stays with you.
Either. Our video and paid media can run alongside another SEO provider. What we don't split is the strategy: we run BrandFormance either way, because the system only works when 1 plan decides what runs, where and in what order.
Buyers who want cheap leads fast, companies unwilling to put anyone on camera, and anyone who sees marketing strictly as a cost line. BrandFormance was built for residential home service demand, so commercial, multifamily or developer work is something we talk through case by case.
With the Brand Assessment. It reads how well your market actually knows you, and we walk you through your grade on your BrandFormance Call. The grade sets the conversation, the full assessment produces the scope, and the scope produces the program. Diagnosis first, never a menu.
Fit
Who this is not for.
Next step
You know what we are. Now see how it runs.
3 phases across the first year, what we do in each, and what you provide. If you would rather start with where your brand sits today, the assessment is where it starts, and we walk you through your grade on the call.