Programs and pricing
The BrandFormance program.
0405Why nobody will tell you
Nobody will tell you what this costs until you sit through a pitch, and when they do it is a number they made up for you.
BrandFormance programs
Built around your goals. Earned through performance.
Your market. Your competition. Your starting point. Your growth goals. We recommend the resources your plan requires.
The short version
- Program 1
- $3,000/ month base
- Program 2
- $5,000/ month base
- Program 3
- $8,000/ month base
- Activation
- $15,000once
Pricing
The right program for your growth plan.
One approach. A resource level matched to your business.
BrandFormance
Program 1
$3,000
/ month base
Plus earned Performance Pay
Up to $6,000 / quarter
Equivalent to up to $2,000 per month
BOOK my BrandFormance CallBrandFormance
Program 2
$5,000
/ month base
Plus earned Performance Pay
Up to $9,000 / quarter
Equivalent to up to $3,000 per month
BOOK my BrandFormance CallBrandFormance
Program 3
$8,000
/ month base
Plus earned Performance Pay
Up to $12,000 / quarter
Equivalent to up to $4,000 per month
BOOK my BrandFormance Call
Performance Pay is earned and billed quarterly. Advertising spend is separate. Programs are recommended after assessment, not selected by content quantities. Monthly base billing begins in month 2.
$15,000 one time activation
A one time $15,000 activation. It includes your first month of service, the new agentic website, and the initial video production: strategy, scripting, planning, crew, travel, lodging and editing. The first shoot is 2 days, with a 3rd included if TopServ determines it is needed.
Month 1 carries no additional base invoice and no Performance Pay. Base billing starts in month 2. The first performance period is service months 2 to 4, and later periods are consecutive 3 service month groups rather than calendar quarters. Advertising spend is a separate, approved budget. It is never inside a base and never inside the activation.
Scope
One connected BrandFormance system.
- Website and Hosting
- SEO and AIO
- Paid Media
- Social and Reputation
- Video and Strategy
How we recommend your program
Your program follows your market and goals.
We assess the geography and households you serve, your competition, your current brand equity and the growth you want to pursue. A smaller market with ambitious goals can need more resources than a larger market with modest ones. We recommend the program that fits your plan, then adapt the work inside the approved scope and budget.
Market and service area
The geography and the number of households you actually serve.
Competition
Who else is buying attention in the same map, and how hard.
Current brand equity
How well the market knows you before any money is spent.
Growth goals
What you want to pursue, which is not always what is easiest.
Service complexity and capacity come up during discovery. A Brand Grade is not the performance payment score: the grade reads how well your market knows you, and the score measures work we agreed to do.
Performance
4 clear ways we earn our performance pay.
Be Seen
30%
Verified weekly brand reach and frequency.
Be Found
30%
Growth in branded and non-branded organic traffic.
Be Chosen
30%
Qualified service opportunities from new and existing customers.
Client Experience
10%
Your feedback on our partnership.
Each category earns independently. Below 60% achievement: $0. At 60% or above: that percentage of the category's available payment. At 95% or above: the full payment.
Targets agreed during activation. Progress reported monthly. First performance period: months 2 to 4.
What earning it looks like
Illustrative Program 3 example, not actual client results.
Be Seen
80% achievement
$2,880 of $3,600 earned
Be Found
75% achievement
$2,700 of $3,600 earned
Be Chosen
50% achievement
$0 of $3,600 earned
Client Experience
90% achievement
$1,080 of $1,200 earned
Earned quarterly Performance Pay
$6,660 of $12,000
Be Chosen earns $0 because it is below 60%.
3 base payments total $24,000. Adding the earned Performance Pay gives $30,660 for this full funded period, before advertising. The activation was paid in month 1, outside this first performance period. Results require usable evidence and mutual approval. The percentages are achievement against agreed targets, not traffic growth and not survey ratings.
Proof
See BrandFormance in practice.
Both companies worked with TopServ before this payment model existed. Their results are their own and are not an example of Performance Pay.
FAQ
Pricing questions
- What will I pay each month?
- Your recommended program has a monthly base of $3,000, $5,000 or $8,000, beginning in month 2. Performance Pay is additional, earned and billed quarterly. Activation is $15,000 once and includes your first month. Advertising is separate.
- How is Performance Pay earned?
- We agree on targets and measurement rules before the performance period. Each of 4 categories earns independently: below 60% achievement earns nothing for that category, at 60% or above we earn that percentage of its available payment, and at 95% or above we earn the full payment. Both parties verify and approve the quarterly calculation.
- What does activation include?
- Your first month of service, website build and initial video production, including strategy, scripting, planning, filming, travel, lodging and editing. The initial shoot is 2 days, with a 3rd included if needed as determined by TopServ. Each additional shoot is $15,000, with payment plans available. The activation is non-refundable once production starts.
- Is advertising included?
- Advertising is a separate, approved budget. BrandFormance requires funding for at least 3.0 average weekly exposures per reached audience member on the designated primary platform, alongside agreed reach. We size the territory to a sustainable budget, and frequency is not identical exposure to every homeowner.
- Why not choose the lowest program?
- We recommend resources around your market, competition, current brand position and growth goals. The higher priced program is appropriate when the work requires it. Paying more does not inherently produce greater success.
- Does my program include a website?
- Yes. We build a new agentic website and provide hosting and ongoing management. You retain your original site and domain. Ownership of the custom new site transfers after 12 completed service months. An optional earlier purchase is available under the agreement, and platform and third party licenses apply.
- What is the commitment?
- The initial commitment is 90 days. After that initial term, either party may give 30 days written notice. The agreement explains cancellation, breach remedies, ownership and transition.
- Do you guarantee rankings, AI mentions or revenue?
- No. We agree on measurable marketing targets and report progress. Client capacity, sales execution and market conditions also affect business results. AI citations and cost metrics may be reported separately, and they are not additional payment categories.
Next step
Let us find your BrandFormance program.
We assess your market, your competition and where your brand stands today, then recommend the resources your plan needs. Nobody picks a program off a page.
Performance Pay is earned and billed quarterly. Advertising spend is separate. Programs are recommended after assessment, not selected by content quantities. Monthly base billing begins in month 2.