The assessment
How strong is your brand?
Not how strong it feels. How strong it reads in your market. This is a brand equity assessment for home service companies, and it returns 1 of 4 honest answers about where you actually stand.
If the honest answer is fix operations before marketing, that is the answer you get.
What comes back
No Brand Equity
Name Recognition
Household Name
Negative Brand Equity
1 of 4. Never a number.
A grade with a consequence beats a number without context. We walk you through yours, and what it means, on your BrandFormance Call.
The 4 grades
Every company in your market sits in exactly 1 of these.
Straight from the book. They are categories, not positions on a scale, which is why the answer is a grade and not a figure.
No Brand Equity
Outside their own circle, nobody can find them. The market does not know the name.
Name Recognition
People know the name but are not choosing it. Familiarity without preference.
Household Name
Searched by name. Leads cost almost nothing.
Negative Brand Equity
Actively chosen against. Fix operations before spending on marketing.
What it is
The assessment, explained.
Get your grade
Tell us where you compete.
Our team reviews your answers and walks you through your grade on your BrandFormance Call.
The optional details give that call a head start. Skip them and we will ask on the call.