Programs and pricing
The BrandFormance program.
0505Why case studies stopped working
Every agency has case studies and they all say the same thing about traffic.
The proof
Home service marketing case studies, told with the growth attached.
Every agency has case studies and they all say the same thing about traffic. Results are not proof: 43 percent more traffic tells you nothing about whether the phone rang.
So every story here is growth over the life of the work rather than a campaign window, and only companies whose numbers we can source appear at all.
The stories we can source
How much each one grew, and over how long.
These are home service companies in real markets, not composites. The growth took years, not quarters, and the time it took is part of the claim rather than a footnote to it.
How far each one has grown
Each figure against the largest
Spencer AirIrving, TX
300% revenue growth over a decadeRevenue quadrupled through a decade-long partnership.
All Seasons
150% revenue growth since 2018Steady growth, year after year, through 8 years of partnership.
King's Windows
200% revenue growth in 2 yearsRevenue tripled in 2 years.
Watt's Right Electric
300% revenue growth in 2 yearsRevenue quadrupled in 2 years.
Rock Hard Refrigeration
300% revenue growth over 4 yearsCommercial air conditioning and refrigeration. Revenue quadrupled in 4 years.
On camera
2 client stories, on camera
Both films predate the current program model.
Alongside the revenue
Revenue is the headline. It is not the whole result.
A company can buy revenue for a year. What it cannot buy in a year is a market that already knows the name, and these are the things that change when it does.
- Clarity
- The owner can say what the company stands for in a sentence, and so can the team. That is what makes every asset after it consistent.
- Confidence
- Spend decisions stop being a quarterly argument, because the system explains the number before anybody changes it.
- Margin
- Branded demand arrives with less resistance, at a higher ticket, which shows up in what the company can charge rather than only in what it books.
- Sales velocity
- Recognition shortens the distance between a first call and a signed job, because the comparison happened before the search did.
How every story is told
How every full story will be told.
A case study you cannot compare to another one is an advertisement. Fixing the structure is what makes these comparable, and it is also what stops us from quietly leaving out the part that went badly.
Situation
What the company was before, in its own market, with its own numbers.
Brand problem
What was actually wrong. Not the channel that underperformed, the reason it did.
Strategy
What we decided to do about it, and what we decided not to do.
Demand creation
What was built and how often it ran, across how much geography.
Demand capture
What was set up to collect the demand once it existed.
Business outcome
Growth over the life of the work, with the time it took.
Brand outcome
Branded search, direct navigation and market recognition, reported next to the revenue rather than instead of it.
Where this goes next
The next step is a conversation, not another page.
If 1 of these looked like your business, that is the point of publishing them. A call is where we find out whether it actually is, and what your market would take.
If you would rather know where you stand before you talk to anybody, the assessment comes first, and we walk you through your grade on the call.
One path, 5 steps
Discover BrandFormance
DoneHome, BrandFormance, Method
Understand the program
DoneThese 5 pages
Get My Brand Grade
You are hereThe Brand Assessment. A grade, not a number.
Get your assessment
Booking. The research modules run.
Build your plan
The BrandFormance Call, where the plan is presented.