Case Study: The Problem Solvers

Background

The Problem Solvers is a trusted provider of HVAC, plumbing, roofing, and electrical services in San Antonio, TX. While the company has significant growth potential, it faced challenges in gaining visibility in a highly competitive market. A limited digital marketing strategy— including unoptimized SEO, an underutilized Google Business Profile, and a lack of strategic paid advertising—made it difficult to connect with local customers. Additionally, the absence of a strong video marketing strategy meant missed opportunities to engage potential clients, showcase expertise, and build trust through compelling visual content. To stand out from the competition and attract more customers, a comprehensive digital marketing approach was needed.

Our

Process

How We Transformed The Problem Solvers' Online Presence and Boosted Growth with Our Proven 7-Step Digital Strategy

At TopServ Digital, we implemented our 7-step optimization process to help The Problem Solvers gain visibility, attract more customers, and dominate their local market. We started with a GBP & Website Audit, identifying gaps and opportunities for improvement. Then, we Laid the Right Foundation by optimizing their website, SEO, and local listings. With Lights, Camera, Action, we introduced strategic video marketing to engage and build trust with potential customers. Next, we Built Funnels to Get Omnipresent & Hyper-Focused, ensuring a seamless customer journey across multiple platforms. Our Large Roadmap and Map & Planning phases provided a structured growth strategy, while Track - Learn - Dominate allowed us to refine campaigns, maximize ROI, and keep The Problem Solvers ahead of the competition.

STEP - 1 : GBP & Website Audit

TopServ's efforts greatly enhanced The Problem Solvers' online presence and lead generation. Their GMB profile saw a noticeable increase in calls, website clicks, and direction requests, making it easier for potential customers in Lancaster, CA, to discover and connect with their services.

Website’s Performance

We analyzed The Problem Solvers' performance, evaluating key metrics to ensure optimal results and effectiveness.

GMB Performance

We thoroughly evaluated The Problem Solvers' GBP configuration, content, and performance, analyzing each element in detail to identify areas for improvement and ensure a stronger online presence. This comprehensive review aimed to maximize effectiveness and drive better results across key metrics.

Competitors’ Main GBP Categories

We compared The Problem Solvers' website and GBP settings with those of their competitors, analyzing each aspect in detail to identify gaps and areas for improvement. This thorough comparison aimed to uncover opportunities for enhancing performance and strengthening their competitive edge.

STEP - 2 : AI-Powered GBP Optimization

After completing The Problem Solvers' Google Business Profile competitor audit, we restructured their website content to align with their GBP for consistency and improved rankings. We optimized their GBP and website by creating dedicated pages for each service and location, ensuring they stood out and attracted more customers

Before

After

Optimized for Success

We optimized The Problem Solvers' Google Business Profile and website, ensuring their services outperformed competitors. By aligning their online presence with best practices, we strengthened their visibility across key platforms, driving more engagement and attracting potential customers. Our strategic approach focused on creating a seamless connection between their GBP and website, making it easier for clients to find and choose their services over others. The results were evident, with improved rankings, higher click-through rates, and increased leads, giving The Problem Solvers a clear competitive advantage.

Optimized Website

Next, we optimized The Problem Solvers' website content by developing detailed, dedicated pages for each of their services and key locations. This approach not only improved the site's overall structure but also enhanced its relevance in search engine results, making it easier for potential customers to find the specific services they were looking for. By tailoring each page to target specific keywords and location-based queries, we ensured better visibility across different markets, helping The Problem Solvers reach a broader audience and drive more qualified traffic to their site.

STEP - 3 : Video Marketing Strategy

We developed a strategic video content plan for The Problem Solvers, tailored to every stage of their sales funnel, from awareness to conversion. Each video was designed to engage, educate, and nurture their audience, guiding them smoothly through the buyer’s journey. By strategically deploying this content across all marketing channels, we amplified their reach, boosted engagement, and drove meaningful conversions.

STEP - 4 : Targeted Funnels & Addressable Geofencing

We created targeted funnels for The Problem Solvers to engage future customers at every stage of their sales journey. At the top of the funnel (TOFU), we focused on attracting a wide audience and raising awareness through engaging content and effective lead magnets. As prospects moved into the consideration stage, we nurtured them with more detailed, value-driven content that addressed their specific pain points and needs. This strategic approach guided potential customers through the funnel, keeping them engaged and informed until they were ready to convert. By mapping out the customer journey and tailoring content to each stage, we ensured that The Problem Solvers could build lasting relationships with their prospects, ultimately driving higher quality leads and conversions.

Addressable Geofencing

Addressable geofencing allowed The Problem Solvers to be omnipresent and hyperfocused by locking onto rooftops and tapping into the internet and cell phones of specific areas. This approach enabled them to target precise homes, reaching homeowners through connected TV ads, search traffic, display ads, and ads on Meta, Facebook, and Instagram. By leveraging this strategy, The Problem Solvers were able to touch homeowners in a defined area multiple times a day or even hundreds of times a month, ensuring their message remained top-of-mind and driving increased engagement.

STEP - 5 : Service & Location Pages

We created dedicated pages for each key service and top location for The Problem Solvers, boosting their traffic and clearly demonstrating to Google what services they offered and where they provided them. This strategic approach helped improve their visibility in search results, driving more relevant traffic to their site and making it easier for potential customers to find the right services in their area.

STEP - 6 : Data-Driven Planning

We have taken a data-driven approach to planning for The Problem Solvers, ensuring every aspect of their marketing strategy was optimized for success. Our process included forecasting key metrics, analyzing conversion rates, tracking calls, and measuring sales performance. We set clear spend targets and strategically allocated ad budgets to maximize ROI. By continuously monitoring and refining these elements, we created a results-focused strategy that drove growth, improved efficiency, and delivered measurable success.

STEP - 7 : Track-Learn-Dominate

Our approach with The Problem Solvers followed a structured cycle: Track, Learn, and Dominate.
We began by tracking performance using SearchLight, ensuring real-time visibility into key metrics. This allowed us to stay agile and responsive to changes.Next, we analyzed the data through the TopServ custom dashboard, identifying trends and uncovering opportunities for optimization.With these insights, we refined strategies, enhanced targeting, and made data-driven decisions, ultimately dominating the market and driving superior results for The Problem Solvers.

Track

For The Problem Solvers, we started with Track, ensuring we had complete visibility into performance metrics. Using SearchLight, we monitored key data points in real time, allowing us to detect trends, measure campaign effectiveness, and identify areas for improvement. This proactive tracking enabled us to respond swiftly to changes, optimize strategies on the go, and maintain a competitive edge. By establishing a solid foundation of accurate and up-to-date data, we set the stage for informed decision-making and continuous growth.

Learn

In the Learn phase, we analyzed the tracked data using the TopServ custom dashboard, uncovering trends and opportunities for optimization. By diving deep into performance insights, we identified what worked, what needed improvement, and how to refine our approach. This data-driven analysis guided our next steps, ensuring every decision was backed by real insights.